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How to craft positionning for your service business that your competitor might want to copy

One of the terms used a lot in the entrepreneurial world is positioning, but what exactly does it mean?

In a nutshell, positioning is what you do, but more importantly, who you serve. And it’s essential for service businesses.

In this article, we’ll explore the basics of positioning, why it’s important for service businesses, and how to craft positioning that will help drive your service business.

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What Is Positioning: A Definition

Positioning is the act of developing a brand to occupy a place in the market, and the minds of specific audience –The go-to authority on a particular topic or service.

You can position your brand on quality, expertise, convenience, or price. You can pursue to be seen as the best, the most affordable, or the most convenient option available.

Each attract different audience.

When you cement yourself in the minds of your customers, you’ve successful carved out space in that sphere.

Does my Business Need Positioning

Effective positioning is essential for the success of any business. To evaluate whether you are the right fit for them, your ideal audience needs to know where you stand in the industry.

It’s one of the most essential fundamentals in marketing, and it’s especially important for service businesses.

What Impacts does Positioning has on a Service Business

Your positioning create your image, dictate the kinds of services you offer, and customers you attract.

A hairdresser, for example, who positions herself as a luxury brand might offer a custom solution types of services to differentiate from a hairdresser who positions themself as budget-friendly.

The former may create a solution combiningthe the different services and products as a bundle to solve a unique demand and charge accordingly.

The latter might offer a list of services you pick from like a buffet restaurant.

The bottom, your positioning not only impacts the services you offer, but the way in you deliver them.

It shapes your customer experience and determine you they way you price.

The Benefits of Formulating a Positioning Strategy

Clear positioning makes it easier to define your ideal customers are. It clarify the problems and needs your business can solve. And keeps you straying from your target audience as you grow.

Moreover, positioning can help you make decisions about where to allocate your resources to ensures growth.

Audience Clusters and Positioning

There are a few ways to craft a great position for your service business, but one method is to create audience clusters.

An audience cluster is a group of people who share similar characteristics, like age, gender, income, interests, needs, and so on.

Once you’ve identified your audience clusters, you can start to think about how to position your business in a way that resonates with them.

Positioning is all about differentiating your business in the market and communicating what makes you unique.

It’s an important part of any marketing strategy, and it can help you attract the right kind of customers.

If you’re not sure where to start, consider talking to a marketing professional or doing some research online.

How to Implement a Successful Positioning Strategy

Man taping iPad with graph and marketing strategy

Once you have a handle on what defines your business and what sets you apart from the competition, it’s time to start thinking about how you can position your brand in the market. There are a few key things to keep in mind when doing this:

  1. First, you need to be clear about what your core offering is and what benefits it provides
  2. Second, you need to understand your target audience and what they’re looking for.
  3. Third, you need to communicate your positioning clearly and succinctly, both in terms of the language you use (marketing) and the visuals you create (branding).

Once you have all of that sorted, you can start working on your positioning strategy.

A few things to keep in mind as you do this:

– Make sure your strategy is aligned with your business goals.

– Be clear about who your target audience is and what needs they have.

– Research your competition and figure out where they’re positioned in the market.

– Position yourself in a way that differentiates you from the competition.

– Test and measure your results so you can fine-tune your strategy over time.

How to Leverage Positioning to Achieve Your Business Goals

Leveraging your positioning can help you achieve a variety of business goals, including:

– Increasing brand awareness

– Generating leads and sales

– Attracting investors

– Creating a competitive advantage

– Demanding premium prices 

Here are a few tips on how to leverage your positioning:

Keep it simple: When it comes to positioning, less is more. Keep your message clear and concise.

Be different: Positioning is all about differentiating your business from the competition. Find your unique selling proposition and make sure it comes through loud and clear in your positioning statement.

Be true to yourself: Your positioning should be authentic and reflect who you are as a business. Don’t try to be something you’re not—it will only backfire in the end.

Conclusion

When it comes down to it, positioning is all about figuring out who you are, which is determined by who you serve, what you offer, and where you fit in the market.

It’s about understanding the wants and needs of your customers, and then delivering on that solution.

Positioning is not something that you do once and then move on—it’s something you have to keep revisiting and tweaking as your business evolves.

Positioning is more than a testament. It’s carving out space for your business so that it occupies a specific place in the market and the minds of your customers.

Getting your positioning right can mean the difference between a business that’s just scraping by and one that’s thriving.

So take the time to really think about who you are, what you offer, and the unique way you deliver that solution and capitalization on it.

It might take a little elbow greasee, but it will be worth it. Because without positioning, you don’t exist.

Don’t Have the Time or Skills?

We have a whole system built to take care of your entire marketing needs. From local SEO to reputation management to lead generation, lets us handle the grunt work so you can focus on providing awesome services.