Social proof stats help bring unrgency to your copy that moves prospects to take action. In this article, we’ll show you 5 ways to use social proof statics to boost your revenue.
Social proof is a powerful and effective marketing tool to implement in your marketing strategy. You can leverage it in multiple ways to boost your conversions and increase your revenue. The key is identifying and implementing social proof stats customers care about.
One way to influence your customer’s buying decision is through conformity bias. This occurs when we accept as fact what other people tell us even if it doesn’t reflect reality.
For example, if a lot of my friends are talking about how great a new restaurant in town is, I’m more likely to go there even though I haven’t tried it myself.
Now, you should not mislead people about your business and or services.
Rather, use the principle to help prospects to make better buying decisions that benefit them and you mutually. A great way to implement this principle is through social proof statistics.
For example, if a marketer is trying to explain the importance of local marketing to a business owner, they can say, “88% of people who do a local search call the business within one day.”
The business owner can see the benefit of marketing locally, they can verify the stats, and they can clear see the incentive to invest in local marketing.
Social proof stats help bring a different angle to your message, and clarity to your copy that moves prospects to take action.
Check out these 5 ways to use social proof statics to increase your revenue.
5 Ways to Use Social Proof Stats in Your Marketing for Better Results
1. Use social proof statistics as testimonials for your products or services.
When customers see other people using your product or service, it gives them the confidence to try it too. For example, if you sell software, show customers how their friends and family are using it by displaying customer testimonials on your website and marketing materials.
2. Use Social Proof Stats to drive up sales
Use social proof statistics to increase sales. For example, if you sell products that are associated with a certain lifestyle, show customers how popular that lifestyle is by displaying social proof statistics related to that lifestyle. For example, if you sell luxury cars, show statistics about how many luxury cars are sold in a certain area.
3. Use social proof statistics to incentivize customers to make purchases
Use social proof statistics to encourage customers to make a purchase. For example, if you’re selling a product that takes a long time to ship, show social proof statistics about how many other customers have already placed orders and have gotten it delivered.
4. Use social proof statistics to increase customer loyalty.
Use social proof stats to promote customer loyality. For example, if you sell a product that is expensive but has a long warranty period, show social proof statistics about how many other customers have already had a good experience and are loyal to your brand.
5. Use social proof statistics to increase customer trust.
Use social proof stats to bring exposer to your industry and build credibility with customers. For example, if you provide services in a young industry like holistic dentistry or upper cervical chiropractic, show social proof statistics about the safety, affectedness, and past customer satisfaction.
How to Use Social Proof Statics to Boost Your Revenue Like a Marketer
When it comes to using social proof, there are a few key statistics to keep in mind. First, research has shown that people are more likely to do something if they see others doing it.
This is why it’s important to make sure your marketing materials and website include plenty of social proof statistics. These 5 ways to use social proof statics to boost your revenue.
We have a whole system built to do it for you so you get more traffic, leads, and clients/patients. Best of all, we do it all for you so you can focus on serving your clients at high level.
Check it out here.