Female dentist orthodontist showing tooth.

How to Underscore Your Authority and Improve Your Lead Quality

How being clear about the outcomes you help people achieve will establish your authority and increase the quality of your leads

When someone lands on your website, what do they see? 

Is it the same list of services that everyone has on their websites? Or, maybe you have a generic list of values, like quality, experience, honesty, etc., thinking it’s setting you apart even though your competitors are doing the same thing? 

The truth is, those values don’t tell me anything unique or interesting about your business or clinic. It’s like going to a sandwich shop and you’re emphasizing the fact that your sandwiches come with bread, meat, and condemns.

These ingredients are given and are expected by customers, but they are not added value. When you don’t have them, you really don’t have a sandwich. I can go to a different sandwich deli and get the same thing.

Instead, focus on something only you can do for your customers.

Two Things that Make your business or Clinic Stand Out

1.Your positioning

Your Positioning sets you apart because it is only unique to you. There are two angles you can take to position your clinic or business: what you do, or who you help. What you do focuses on problems you solve or pain you eliminate for your customers/patients. Who you help focuses on specific and unique group of people you serve. If you can execute your position, you’re ahead of your completion.

2.The unique experience you provide

Focus on and highlight the unique aspect only your service provides.

For example, I don’t know what the experience is like working with you. If you show me what it is like to visit your offic, that will create familiarity and comfortable to make me more likely to book an appointment with your office.

If you just have generic content and stock photography on your website, you are hiding what people really care about. Show people pictures of your location, a few photos of your office, and introduce me to your staff so I can start building relationship with you before I even show up. 

You’ll get far better results and more people taking action to your offers with this approach.

All you need is a relatively recent smartphone. We’ll show you what pictures to take. Then send us your photos and we’ll edit them to look awesome.

Underscore Your Authority, Become the Go-to Local Expert

If all these sounds too much for you, or you don’t have the time to carry it out, you don’t have to settle and hope. We can help develop your online presence to maximize results.

We’ll establish your brand and positioning so your ideal audience know what you do, even better who you help. We will help increase your visibility, build trust, and differentiate you from your competition (even if they’ve been around longer than you.

We’ll underscore your authority so you are the go-to expert in your in your community.