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Why do you need to know how to keyword research for local businesses? 

Keyword research is foundational to a successful SEO and local SEO. You need to know how to do keyword research to optimize your online presence and attract relevant customers. Even better, you need to do it efficiently. Here are a few steps and tips to help you streamline your keyword research process to claim your share of local traffic.

12 Steps To Keyword Research For Local Business

  1. Understand Your Target Audience: 
    Great keyword research starts with knowing your audience. Identify your ideal customers, their needs, and the language they use when searching for the types of services you provide online.
  2. Brainstorm Relevant Topics:
    Begin by brainstorming different topics related to your service. Think about the industry, the types of services offered, the location, and any specific features or benefits you provide.
  3. Generate Seed Keywords:
    Use seed keywords to kickstart your research. These can be general terms or phrases related to your services. For local businesses, also consider the geographical areas you want to serve.
  4. Use a Keyword Research Tool:
    Utilize keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer to help you with your keyword research strategy. These tools provide valuable data on search volume, competition, and related keywords.
  5. Find Long-Tail Keywords:
    Long-tail keywords consist of three or more words, and are often more specific and less competitive. They can help you target a niche audience and drive quality traffic to your website. Log-tail keywords have added value when you are doing Keyword Research for Local Business 
  6. Analyze Competitors:
    Look at your competitor’s websites to see what kind of keywords they are targeting and optimizing. This is helpful because there might be low-hanging phrases you might not thought of. This can also give you insights and spark new ideas for your keyword strategy.
  7. Consider Local SEO:
    Since you serve the local community, use geographical keywords to attract local customers. For example, “plumber in [city name].” This not only attracts local customers but it makes your leads even more targeted.
  1. Focus on User Intent:
    Understand the intent behind various search queries. For instance, some users may be looking for information, while others may be ready to make a purchase. Create content for both of these intents so you can capture consumers at various buying stages.
  2. Prioritize Relevance and Search Volume:
    You want to optimize for relevant keywords, but if there are not enough search volumes behind a phrase, it might not be worth your time and energy. The right audience is both relevant and available.
  3. Evaluate Keyword Difficulty:
    Consider the competition for each keyword because some keywords are just too competitive to go after. Prioritize keywords that you can easily rank for. You can always come back to the difficult words once you have more content on your website, you’re more established, and your domain has more age and a higher domain score. 
  4. Create High-Quality Content:
    Content is still king even for local businesses. Creating informative, engaging, and targeted content that addresses the pain point of the searcher/target audience will go a long way in helping improve your search rankings and increase organic traffic.
  5. Analyze your keywords: Lastly, analyze your keyword performance regularly to keep up with industry trends, and adapt your strategy accordingly. Understand that some keywords are influenced by seasons. Utilize that in your keyword research strategy. Was this keyword Research for Local Businesses helpful? 

Maxmize Your Keyword Research with our Local SEO Services

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You don’t have time or the know-how? Don’t settle for hope. We have a whole system to streamline your keyword research process to claim your share of local traffic. We’ll establish your brand and positioning so your ideal audience know what you do, even better who you help. Increase your visibility and build trust, with our SEO/local SEO services here.